Knight Ink delivers written and visual content through a blue ocean strategy tailored to specific brands. Whether it’s a firewall, network threat analytics solutions, endpoint detection and response, or any other technology, every brand must swim out of a red sea of competition clawing at each other for market share using commoditized features. We help our clients navigate to blue ocean where the lowest price or most features don’t matter.
We work with our customers to create a content strategy built around their blue ocean then perform the tactical steps necessary to execute on that strategy through the creation of written and visual content assets unique to the company and its story for the individual customer personas created in the strategy setting.
Through community management, Knight Ink provides our activated brands with a community of loyal customers that have a visceral sense of belonging and a network they can interact with in their shared interests of our client’s brand. Knight Ink builds communities of authentic relationships to transition our clients from an everyday brand to a human brand that cares deeply about the community that supports them.
