According to Content Marketing Institute, 62% of your decision makers now make their purchase decisions off of custom content. Content marketing brings in 3 times as many leads as traditional marketing and costs 62% less. The fact of the matter is, ads don’t work. To change behavior, people must first be engaged through written or visual experience relevant to them and their problems.
At the end of the day, your customer doesn’t care about you or your product, they care about their problem and how you’ll solve it.
Knight Ink provides content creation services around topic ideas created during the content strategy meetings that appeals to our client’s unique buyer personas through written or visual content around those ideas accessible through long- or short-form written content, video, infographics, or other formats.
The content we create provides useful information to your specific audience, proving the efficacy of your solution through demonstrated, hands-on attack labs and other forms of empirical data that will attract new leads and retain existing customers through quality written and visual experiences.