In order to be effective, an illustration should convey an idea in a very clear and simple way. Any piece of writing can be enhanced by drawings and images, whether you want to tell a story or teach a lesson. Knight Ink works with its clients to come up with a suitable product image that will be attractive to the relevant target audience. Anyone interested in the product is far more likely to be attracted by images than text. Most people don’t have the patience required to read everything about a product so images are the best way to convey what the product is, its benefits, and other relevant features to the target buyer.


A picture really is worth a thousand words. Illustrations and infographics help to communicate information in a visually exciting and easy to understand way. Illustrations capture people’s attention and can educate, inform and develop imagination. Information graphics visually present ideas and communicate facts and figures quickly or convey a message or story. Essentially, illustration conveys concepts in a visual way.

Illustration covers a diverse range of image making. Knight Ink understands how illustrations will be used within the broader scope of print and web projects. We create unique icons and infographics as well as both hand drawn and digital illustrations for cybersecurity challenger brands that only Knight Ink can create.


Created to educate and inform, an infographic uses design rationale to simplify complex data and present it in an easy-to-digest format. Nobody enjoys staring into an endless abyss of statistics – thankfully, an infographic can contextualize information and save us from drowning in a sea of numbers and figures.

The versatility of infographics is what makes them so attractive as a design solution.
Infographics should always aim to show, rather than tell. Although text always plays a vital role in any design, the visual aspects of an infographic should be able to communicate effectively without an over-reliance on typography.

When creating an infographic, it’s not just about producing something that looks good – designers must also be able to figure out the best way of visualizing and representing data depending on the topic at hand. The central concept behind an infographic should be reflected in the data that is being presented, which is why a designer needs to be able to interpret the relationship between different sets of information.


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